Online guide launches to help charities talk about poverty
source: Charity Digital
published: 6 May 2020
An online toolkit has been developed to help charities communicate issues around poverty amid the Covid-19 pandemic. The Joseph Rowntree Foundation toolkit for poverty campaigners is based on research with 20,000 members of the public.
The toolkit has been launched by the Joseph Rowntree Foundation (JRF) to give charities working with socially disadvantaged communities advice on framing content and their messages around poverty.
This is especially vital as communities face multiple challenges around their income, housing and benefits during the Covid-19 outbreak.
The guide should be particularly useful for poverty campaigners looking to produce engaging social media and web content to appeal to the public. This can be to attract donations as well as influence the public and policy makers.
