The Kindness Report : a snapshot of Compassion in Britain
source: Action for Happiness
published: 6 December 2019
New research has found that 60% of people think Britain has become less caring in the last 10 years, while only 8% of people believe Britain has become more caring. 49% agree that people are kind in their local community and 44% agree that people are kind in the country as a whole.
* 60% of people believe Britain has become less caring over the last 10 years
* The Kindness Report reveals top 5 factors that predict how compassionate we are: being female, voting Remain, living with others, being under 35 and voting Labour.
* Income, social class and location don't matter when it comes to how kind we are.
The Kindness Report: A snapshot of Compassion in Britain is based on a national survey of compassion in Britain, carried out by Ipsos Mori on behalf of the UK-based charity Action for Happiness, with supporting statistical analysis by Dr Christian Krekel at the Centre for Economic Performance (part of the London School of Economics and Political Science).
